TL;DR
- Problem: Competitive research is manual, time-consuming, and outdated by the time it is compiled
- System: Automated competitor discovery, data enrichment, and AI-powered benchmarking
- Built in: One afternoon
- Replaced: Manual Google searches, spreadsheet tracking, quarterly competitive reports
- Best for: Product teams, strategy teams, founders, and marketing teams who need up-to-date competitive intelligence
What this workflow does
Find competitors, enrich their data, and benchmark against them automatically.
This guide walks through the exact implementation, step by step.
Most competitive intelligence is a quarterly exercise. Someone spends two days in a spreadsheet, Googling competitors, reading their pricing pages, and compiling a deck. By the time it is presented, half the data is already outdated. A new competitor launched. Someone changed their pricing. A feature shipped. Manual research creates a snapshot, not a system.
A practical competitive intelligence system needs: a database with automatic enrichment for company data, a discovery mechanism for finding new competitors, an AI analysis engine for benchmarking, and a structured output format for actionable insights.
How this workflow was built
Internal Demo implemented this system using TinyCommand as the execution layer.
- Competitor database
TinyTables stores competitor profiles with data enrichment pulling company size, funding, tech stack, and social profiles automatically.
- Automated discovery
The workflow searches for new competitors based on keywords and industry filters, adding them to the database automatically.
- AI benchmarking
TinyGPT analyzes each competitor against your product on key dimensions: features, pricing, positioning, and market presence.
- Benchmarking report
The system generates a structured competitive report with strengths, weaknesses, and opportunities for each competitor.
The Impact:
- Competitor data is always current, not quarterly
- AI analysis replaces hours of manual research
- New competitors are discovered automatically
- Structured insights ready for decision-making
The entire system was built in a single session.
This workflow also works for
- Investment teams doing market mapping
- Sales teams researching prospects
- Marketing teams analyzing competitor content
- Any team that needs structured competitive data
This is a system-first approach, not a tool-first one.
A complete walkthrough of the implementation including setup, configuration, testing, and deployment.
Frequently Asked Questions
Most teams build the complete system in 2 to 4 hours. With the AI Builder, you can have a working draft in under 30 minutes.
Yes. Every step is fully customizable. You can add conditions, change triggers, modify email templates, and connect to any tool with an API.
No. The entire workflow is built visually using drag-and-drop. No coding required. If you can describe what you want, you can build it.
TinyWorkflows connects to 100+ apps including Slack, Gmail, Google Calendar, HubSpot, Salesforce, and any tool with webhooks or APIs.
TinyCommand's Professional plan at $49 per month includes forms, tables, workflows, emails, and AI agents. One platform for every automation your business needs.
